The ultimate startup guide to brand awareness
Inbound. - 6 minute read
Inbound. - 6 minute read
With so much text-based content on the web, most of us have found it harder than ever to rank on Google.
The good news is that you can invest in new types of content like YouTube videos and podcasts to get more followers and views. There's been a lot of talk about video content over the years, and 2019 promises to be no different. In fact, 72% of customers prefer to watch videos to learn about a product or service, and 83% of consumers consider sharing video content with their friends.
Audio content such as podcasts is also amassing fans. In fact, 45% of podcast listeners earn $75,000 or more. That's crazy!
If you're not a video editing pro, don't worry. The video content space isn't as competitive, and you can create a decent vlog using any smartphone. Believe it or not, video content doesn't have to be incredibly high quality to capture attention, as viewers value authenticity too!
It’s now been shown that conversion rate optimization (CRO) has the highest ROI by far, beating out both SEO and content marketing.
Companies usually assign a small portion of their budget to CRO, but we expect this will change in 2019. Here are a few articles you can check out for more CRO tips and information:
33 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales in 2019
Guide to Conversion Rate Optimization
7 Must-Haves To Boost Your E-Commerce Conversion Rate in 2019
BONUS TIP: Start running A/B tests using tools like Crazy Egg today!
In 2019, Neil Patel predicts that marketers will start using marketing funnels to up-sell or down-sell their products and services. What’s down-selling, you may ask? Essentially, it’s the process of truly honing in on a customer’s needs and wants in order to sell them few services or products that truly fit their needs, as opposed to getting them on board with too many services that aren’t the right fit. Not only will this approach better serve your customer, but the bonus points you’ll get for honesty and genuinely listening to their needs are sure to earn you some serious word-to-mouth recommendations and loyalty.
Here's the process Patel suggests:
Offer at least 2 to 3 up-sell or down-sell options.
If customers aren't initially interested, consider promoting the same offer again via monthly instalments.
The most tempting offers usually revolve around speed and automation. If you can promise better results at a faster pace or via automated means, your clients are more likely to be interested. After all, we're all in such a rush!
We recommend you use tools like Click Funnels and Samcart to get started and increase your revenue from 10% to 30%.
How will you upgrade your marketing strategy in 2019? Let us know in the comments below!
Article written by Monique Danao