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Top Digital Marketing Trends in 2019

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Written by Flying Saucer Studio

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New year, new trends.

As technology continues to evolve, marketing trends and channels continue to change too. Our recommendation? You better keep up and update your marketing plans if you want to stay ahead of the pack.

But what changes do you need to make? Here are a few trends you’ll want to check out.


Trend #1: The rise of voice search

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If you've invested a lot in content marketing and SEO, I suspect you'll really hate this – but voice search is on the rise.

As of January 2018, there was an average of one billion voice searches per month. More than  47.3 million adults in the United States use a smart speaker like Google or Alexa, and by 2020, Comscore predicts that 50% of all searches will be done through voice search.

 

This is a disappointment for many SEO experts who've invested time and money to land that prized spot on Google’s first page. Audio search means page ranking won't matter nearly as much anymore, and people may not reach your website - but let's be optimistic.

 

The good news is, very few businesses are optimizing for voice search, so you can get ahead by starting the shift now. To get started, check out articles like The Definitive Guide to Voice Search, Voice Search SEO and 5 Voice Engine Optimization Strategies to Get Ahead.

 

Trend #2: Increasingly complex algorithm updates

Over the years, Google has consistently updated its algorithms to keep up with user demands and expectations, but be warned, those updates will get more complex in 2019.

Amongst other things, the search engine giant will now look at metrics like time spent on site, bounce rate, brand queries, CTR & more. This means that sites that create content that matches the targeted keywords and user intent are more likely to be on top.
We recommend you use tools like Ubersuggest to help you determine if your long tail phrases will hit your keyword objectives make it into a user's intended results. Once you figure this out, you'll be able to provide a better user experience and get on Google’s good side.

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Trend #3: Multi-channel marketing

You'll need to use multiple marketing channels to succeed in today’s crowded content space. This means leveraging content marketing, paid ads, email marketing, SEO, social media marketing and other channels that are used by both customers and competitors.

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While it's great to master one channel, it's a lot more strategic and beneficial to be a Jack-of-all-trades. Just imagine if you relied solely on SEO and an algorithm change ruined all of your hard work. With a diversified marketing strategy, you can attract users from all kinds of channels and engage with current users a whole range of creative ways.

 

Trend #4: Updating older content

 As of January 2019, there were over 1.94 billion websites on the Internet, which means making an estimated 2 out of 7 people in the world are now site owners.

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Once upon a time in the early 2000s, the online world was still fairly sparsely populated, so publishing more content was the best way to get ahead. Unfortunately, things aren’t quite as simple anymore – there’s simply too much competition.

…but you can still get ahead through blogging.

The trick: update old blog posts with new and relevant content. Neil Patel has written extensively on how updating old content can help you with your search engine rankings and how you can give your old content a facelift.  Plus, it's a lot easier to update old content than it is to create new articles from scratch, so why not reap the benefits of refreshed content? 

 

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Trend #5: New content types

With so much text-based content on the web, most of us have found it harder than ever to rank on Google.

The good news is that you can invest in new types of content like YouTube videos and podcasts to get more followers and views. There's been a lot of talk about video content over the years, and 2019 promises to be no different. In fact, 72% of customers prefer to watch videos to learn about a product or service, and 83% of consumers consider sharing video content with their friends.

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Audio content such as podcasts is also amassing fans. In fact, 45% of podcast listeners earn $75,000 or more. That's crazy!

If you're not a video editing pro, don't worry. The video content space isn't as competitive, and you can create a decent vlog using any smartphone. Believe it or not, video content doesn't have to be incredibly high quality to capture attention, as viewers value authenticity too!

 

Trend #6: Conversion rate optimization

It’s now been shown that conversion rate optimization (CRO) has the highest ROI by far, beating out both SEO and content marketing.

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Companies usually assign a small portion of their budget to CRO, but we expect this will change in 2019. Here are a few articles you can check out for more CRO tips and information:

33 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales in 2019

Guide to Conversion Rate Optimization

7 Must-Haves To Boost Your E-Commerce Conversion Rate in 2019

 BONUS TIP: Start running A/B tests using tools like Crazy Egg today!

 

Trend #7: Up-selling and down-selling

In 2019, Neil Patel predicts that marketers will start using marketing funnels to up-sell or down-sell their products and services. What’s down-selling, you may ask? Essentially, it’s the process of truly honing in on a customer’s needs and wants in order to sell them few services or products that truly fit their needs, as opposed to getting them on board with too many services that aren’t the right fit. Not only will this approach better serve your customer, but the bonus points you’ll get for honesty and genuinely listening to their needs are sure to earn you some serious word-to-mouth recommendations and loyalty.

 

Here's the process Patel suggests:

  1. Offer at least 2 to 3 up-sell or down-sell options.

  2. If customers aren't initially interested, consider promoting the same offer again via monthly instalments.

  3. The most tempting offers usually revolve around speed and automation. If you can promise better results at a faster pace or via automated means, your clients are more likely to be interested. After all, we're all in such a rush!

We recommend you use tools like Click Funnels and Samcart to get started and increase your revenue from 10% to 30%.

 

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How will you upgrade your marketing strategy in 2019? Let us know in the comments below!


Article written by Monique Danao

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