When you run an eCommerce store, a higher conversion rate translates directly to higher revenue. That means that if one idea can bump up your CRO even a fraction of a percentage point, you’re looking at some serious potential revenue growth.
That’s why we’re so focused on constantly testing, iterating and improving our client’s conversion rate optimization strategies, and with this list of 120 CRO tips, we suspect you’ll become just as obsessed as we are. We’ve sorted all of these tips for you according to difficulty level, time commitment, cost, and potential impact. What’s more? Over 50 of them are completely free to implement.
1. Create an exit intent pop-up to turn abandoning visitors into subscribers
Here’s a simple solution to every digital marketer’s worst nightmare: cart abandonment. Program your pop-ups to target exit intent, which means that when the customer looks like they’re about to leave your site, they immediately see a pop-up requesting their email instead. This idea is very fast to implement, but the impact is surprisingly high!
Difficulty: Beginner
Time Commitment: >1 Hour
Cost Level: Affordable
Impact: High
2. Broadcast messages with Facebook Messenger Bots
If you haven’t fully explored all your Facebook options yet, this one is easy to miss. By leveraging Messenger bots, your business page can talk to customers directly and provide all of the benefits of email marketing, but with an added touch of personalization and intimacy. Once you set up the bots, you’ll be amazed to see how quickly this trick will boost your conversion rates.
Difficulty: Intermediate
Time Commitment: >1 Hour
Cost Level: Affordable
Impact: Medium
3. Add a CTA to your thank you page and increase post-opt-in engagement
When someone opts in to receive communications from you, redirect them quickly to another section or feature in order to convert them to a sale. Use a Call-To-Action (CTA) button or graphics to maintain momentum and keep potential customers engaged.
Difficulty: Beginner
Time Commitment: >1 Hour
Cost Level: Free
Impact: Low
4. Assign a unique target keyword for each post and page
This tip is so easy, but oh-so-crucial. Assigning unique target keywords is an important habit to adopt, and this simple, free, and fast change could start making a difference in your conversion rates immediately. Frankly, this strategy is a no-brainer – what are you waiting for?
Difficulty: Beginner
Time Commitment: >1 Hour
Cost Level: Free
Impact: High
5. Create country-specific landing pages for your product or service
If your product or service is offered internationally, it’s time to start thinking about localization and location-based targeting. Creating a custom landing page for each country, language, or region you sell in makes your company better suited to convert across all levels.
Difficulty: Advanced
Time Commitment:
Cost Level: Affordable
Impact: Medium
6. Complete an internal links audit
An internal links audit may sound like a tedious chore, but considering how fast and inexpensive (ie: free!) to implement, it can make all the difference. After all, all it takes is one broken link to send a frustrated potential customer to your competitor’s website instead.
Difficulty: Advanced
Time Commitment: >1 Day
Cost Level: Free
Impact: Medium
7. Use pop-ups strategically on relevant pages
Adding Pop-ups to individual pages on your site can increase conversion and target different members of your audiences at just the right time. If your site offers a wide variety of products or services, this strategy may be especially appropriate and effective.
Difficulty: Intermediate
Time Commitment: >1 Day
Cost Level: Affordable
Impact: High
8. Implement account-based marketing
This tactic can prove to be a potential goldmine if you're in the B2B space. Instead of casting a wide net with automated messages, focus on your target customer with personalized ads on LinkedIn. This strategy is better suited for services with a higher price point and smaller target market.
Difficulty: Advanced
Time Commitment:
Cost Level: Expensive
Impact: High
9. Get featured on podcasts
Podcasts might be the most underrated link building strategy on the planet. Unlike guest posting, podcasts offer a higher barrier to entry that translates into more qualified, well-defined leads. If you know of a podcast that targets your market perfectly, try to get featured as a guest. Let your expertise speak for itself and increase brand trust and awareness along the way.
Difficulty: Advanced
Time Commitment: >1 Day
Cost Level: Free
Impact: Medium
10. Search domains that visited your site and send personalized chat messages to the site owners
Here’s another great strategy to try out if your company is in the B2B space. If you have access to your site’s visitors list, you have access to your potential customers. If they haven’t left their email, you may decide it’s worth doing some sleuthing to find out which companies are showing initial interest, and how you might be able to reach out.
Difficulty: Advanced
Time Commitment:
Cost Level: Affordable
Impact: High
We hope you’ve found these tips useful, because there’s a lot more where that came from. Download our free guide to access all 120 of our favorite conversion-boosting tips. As a bonus, we’ve also included more than 30 great resources that’ll help you out turns ideas into tangible action and increase your conversion rates within minutes.
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