If you’ve been following the blog over the last few months, you know we’ve been on somewhat of an excursion to tackle the pillars of today’s digital marketing.
I’ve been part of the Flying Saucer team since the day one, but once we started getting bigger projects, the obvious decision for me was to quit my 9–7 job in Mexico City and travel the world.
Brand equity: it’s one of those buzz words you hear thrown around conference tables and over near-empty cups of coffee, but you may very well not know what it really means or why you should want it. What you do know? You should want it.
So. You have your product, you’ve put in the emotional labor to establish your why and the essence of your brand - it’s time to pat yourself on the back, right? Time to finally celebrate and take a rest.