Have you ever wondered how your email is affecting the environment? Wonder no more!

We addressed the importance of having a solid and well-tested customer acquisition strategy, but what happens next? Once you’ve built and grown your customer base, your work is far from done – now you need to make sure your current customers continue purchasing your products and services.

Let’s face it - women in general have consistently felt under serviced in just about every market, yet they account for an incredible portion of annual consumer spending; an astronomical $20 trillion dollars to be exact.

If step 1 was about understanding why content marketing matters and where to find your audiences, part 2 is all about taking all of that information and putting it to good use. How, you might ask?

In 2019, the Secretariat of Public Security declared there had been 976 femicides in the country.

10 Pros and Cons to help you make the call

We’ve spoken and written a lot about customer acquisition and retention over the years.

You’ve made the decision - you need a website and/or your current website isn’t quite doing it for you. Look at you putting on your big person underpants! But how much should you set aside in your budget to build, or revamp one - and which is the right decision for you and your business?

We hate to #humblebrag, but we’ve built a pretty amazing portfolio of work over the years.

We’ve talked about how startups can build a content strategy or kick-start a strategy document — so what happens next? You can create all the content you want, but it won’t be useful if you don’t have metrics to measure your own success.