Over the last few weeks, we’ve been exploring all things customer acquisition. We recently published our Friendly Guide to Customer Acquisition along with an article about CAC.

Whether you’re an investor, a startup founder, or simply someone who likes being ahead of the curve, it definitely pays to keep your ear to the ground. At Flying Saucer, we work primarily with startups.

Boxes are definitely having a moment right now. In fact, a recent study by Google found that 1 in 5 consumers has watched an unboxing video?

In almost every industry, companies are waking up to the fact that consumers are different today than they were just a decade ago.

In our previous articles on branding, like the Abridged Branding Bible and the 6 Surprising Benefits of Brand Equity – we defined what branding means to us

What uses as much carbon every year as a Boeing 747 flying to the moon and back 5,674 times?

If the first few steps of our content exploration were about building a content strategy and creating strategy documentation - the next logical step is to arm you with great ideas.

There’s no shortage of clichés in the world of content marketing: Content is King. You’ve got to pick the low hanging fruit. If a tree falls and no one is there to hear it...

If a tree falls in the forest and there’s no one there to hear it, did it make a sound? Sure, but that’s not really helpful, is it? You need people to hear your rallying cry! That’s where brand awareness comes in.

We’ve hired several front-end developers here at Flying Saucer Studio, so we know it can be hard to find the right person.