Branding & Awareness

Invenis' rebranding

We are very proud to announce the re-branding of Invenis!

Website Migration - How Not to Lose Traffic

When you’re contemplating a website redesign, the idea of migrating your existing blog and search engine cred can leave you sweating at inopportune moments.
Impact & Inspiration

A Simple Definition of Social Impact

Can you hear it? There’s a revolution afoot. Right now, in the boardrooms and strategy sessions of companies around the world, things are changing.
Branding & Awareness

15 Tips for Smart Corporate Branding

We all intellectually know it: corporate branding matters. But between securing financing and the daily business of actually running our startups, we often lose sight of what corporate brand actually entails – and how we can build it.
Impact & Inspiration

The Top Three Eco-Friendly Web Hosts in 2020

Just over a week ago, Greta Thunberg’s team released an amazing little video titled, Our House is on Fire. In just 60 seconds, the video makes a heated argument (pun oh-so-intended) about the planet and the damage we’re all collectively doing to it.
Branding & Awareness

10 Keys Ingredients for Your Brand Strategy Secret Sauce

Your brand strategy is everything. But while it does determine your overall success, once you’ve perfected the recipe, your biggest challenge will be keeping up with the demand.

5 Simple Customer Acquisition Strategies You Can Test Today

This month, we’ve taken a deep dive into all things customer acquisition. We’ve covered all of the basics with our comprehensive guide for startups, we’ve reminded you of important things to keep in mind as you calculate CAC and we’ve helped you transition from acquisition to retention.
Branding & Awareness

5 Key Differences Between Branding and Marketing

We’ve done a whole slew of research into what helps a startup brand stand out, and we’ve noticed a common bit of confusion that keeps popping up: people seems to forget the difference between marketing and branding. Let’s try to rectify that, shall we?

The Carbon Footprint of an Email is Higher Than You Think

Have you ever wondered how your email is affecting the environment? Wonder no more!

Traveling as a Remote Designer (for Flying Saucer)

I’ve been part of the Flying Saucer team since the day one, but once we started getting bigger projects, the obvious decision for me was to quit my 9–7 job in Mexico City and travel the world.
Impact & Inspiration

We've Been Impacted: The 10 Coolest Startups We Met at Web Summit 2019

We recently returned from the “best technology conference on the planet,” and boy can we report back that, really, it is the best technology conference on the planet.