This month, we’re discussing everything related to customer acquisition. We recently published our startup friendly guide and taught you how to calculate customer acquisition cost, so now let’s dive in even further.

If you’ve been following the blog over the last few months, you know we’ve been on somewhat of an excursion to tackle the pillars of today’s digital marketing.

You’ve made the decision - you need a website and/or your current website isn’t quite doing it for you. Look at you putting on your big person underpants! But how much should you set aside in your budget to build, or revamp one - and which is the right decision for you and your business?

We’ve done a whole slew of research into what helps a startup brand stand out, and we’ve noticed a common bit of confusion that keeps popping up: people seems to forget the difference between marketing and branding. Let’s try to rectify that, shall we?

By now, you’ve probably heard that inbound marketing costs an average of 62% less per lead than outbound marketing. If you’re excited to hop on board and seize these new opportunities for increased ROI, we’re here to make it happen with you.

Every time I remember the way I used to start web projects a few years ago, it’s difficult not to think about how wrong and out of place I was. My first and last stage was to start creating the UI Design in Photoshop; no user flows, general research or wireframes were created.

Whether you’re an investor, a startup founder, or simply someone who likes being ahead of the curve, it definitely pays to keep your ear to the ground. At Flying Saucer, we work primarily with startups.

You’re knee-deep into the branding process and now you’re ready for a moodboard. Think of this as your brand’s vision board, your curated scrapbook.

We’ve been talking a lot about Impact these days - it’s something we’re pretty excited about if you haven’t noticed.

Brand equity: it’s one of those buzz words you hear thrown around conference tables and over near-empty cups of coffee, but you may very well not know what it really means or why you should want it. What you do know? You should want it.