We addressed the importance of having a solid and well-tested customer acquisition strategy, but what happens next? Once you’ve built and grown your customer base, your work is far from done – now you need to make sure your current customers continue purchasing your products and services.
We all intellectually know it: corporate branding matters. But between securing financing and the daily business of actually running our startups, we often lose sight of what corporate brand actually entails – and how we can build it.
When you run an eCommerce store, a higher conversion rate translates directly to higher revenue. That means that if one idea can bump up your CRO even a fraction of a percentage point, you’re looking at some serious potential revenue growth.
Let’s face it - women in general have consistently felt under serviced in just about every market, yet they account for an incredible portion of annual consumer spending; an astronomical $20 trillion dollars to be exact.
Your brand strategy is everything. But while it does determine your overall success, once you’ve perfected the recipe, your biggest challenge will be keeping up with the demand.
If you’re anything like us humble marketing folks, cryptocurrency may be a bit of a mystery to you. You know it’s money, it’s big news, and it’s important, but what is it, and how skeptical do you need to be about it?
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