Flying Saucer was created the exact same way as a new family. Two people started to spend quite some time together, then eventually a third one joined the team.
We know it matters. We recognize companies that are amazing at it. We know there’s something magical and intangible about the stories and feelings we associate to our favorite brands. But how the heck do brands like that even get built?
We recently returned from the “best technology conference on the planet,” and boy can we report back that, really, it is the best technology conference on the planet.
Every time I remember the way I used to start web projects a few years ago, it’s difficult not to think about how wrong and out of place I was. My first and last stage was to start creating the UI Design in Photoshop; no user flows, general research or wireframes were created.