Recruitment

5 Easy Steps: How to Hire a Remote Developer in 2020

Remote work is the future of employment. Check out these quick tips that we've tried, tested and found true for how to hire a remote developer in 2020.
Branding & Awareness

What Do I Get Out of The Branding Process?

Whether you’re in the process of creating your brand or you’re looking to revamp what you have, the process can be both exhilarating and overwhelming
Recruitment

Insourcing vs. Outsourcing Web Design: Pros and Cons

Every business needs a website, but how should you go about it? Should you hire a web designer or outsource a web development firm?
Impact & Inspiration

FinTech Startups Are Shaking Up The Financial World

The financial industry has long been as boring as the dark grey suits bankers have worn: utterly traditional and without any real colour. But Fintech startups are loosening up that stiff, banking uniform, inspiring colour and new style into the sector.
Acquisition

5 Simple Customer Acquisition Strategies You Can Test Today

This month, we’ve taken a deep dive into all things customer acquisition. We’ve covered all of the basics with our comprehensive guide for startups, we’ve reminded you of important things to keep in mind as you calculate CAC and we’ve helped you transition from acquisition to retention.
Acquisition

The Startup’s Friendly Guide to Customer Acquisition

So. You have your product, you’ve put in the emotional labor to establish your why and the essence of your brand - it’s time to pat yourself on the back, right? Time to finally celebrate and take a rest.
Branding & Awareness

10 Keys Ingredients for Your Brand Strategy Secret Sauce

Your brand strategy is everything. But while it does determine your overall success, once you’ve perfected the recipe, your biggest challenge will be keeping up with the demand.
Content

Content Planning Part 1: The Why and Where

There’s no shortage of clichés in the world of content marketing: Content is King. You’ve got to pick the low hanging fruit. If a tree falls and no one is there to hear it...
Acquisition

Borrow These 13 Swipe-Worthy Templates for Your Exit-Intent Pop-Ups

When well programmed and timed, exit-intent pop-ups can be a great way of preventing users from leaving your site without converting, but the copy you use on these pop-ups also matters tremendously.
Branding & Awareness

The Abridged Branding Bible for Startups

We know it matters. We recognize companies that are amazing at it. We know there’s something magical and intangible about the stories and feelings we associate to our favorite brands. But how the heck do brands like that even get built?