Branding & Awareness

The Ultimate Startup Guide to Brand Awareness

If a tree falls in the forest and there’s no one there to hear it, did it make a sound? Sure, but that’s not really helpful, is it? You need people to hear your rallying cry! That’s where brand awareness comes in.
Spotlight

Impact Spotlight - Driving Digital Cultural Impact To The Streets

Here at Flying Saucer, we love natural storytellers - especially ones that are having a huge impact.
Spotlight

Impact Spotlight - Levelling the Playing Field - The Impact of Job Scarcity

Here at Flying Saucer Studios, having a completely remote team is part of our DNA. It’s the thing that’s allowed us to curate our talent, regardless of where it exists on the globe.
Process

New 2022 webflow features that will make it an even more powerful tool

A great way to tell you about Webflow and its new features is to give a quick recap of their no-code conference from a few months ago.
Process

Moodboards: What They Are, What They Do and Why You Need Them

You’re knee-deep into the branding process and now you’re ready for a moodboard. Think of this as your brand’s vision board, your curated scrapbook.
Acquisition

3 Simple Ways to Move from Acquisition to Customer Retention

We addressed the importance of having a solid and well-tested customer acquisition strategy, but what happens next? Once you’ve built and grown your customer base, your work is far from done – now you need to make sure your current customers continue purchasing your products and services.
Funding & VC’s

10 Golden Rules to Create a Killer Pitch Deck

The one element I see new startups struggle with the most is also the most essential; the almighty PITCH DECK. Creating your pitch deck should be given the same priority as developing your startup, from the way you present it, to the vision you have, to the passion you project.
Content

Content Planning Part 2: The How

If step 1 was about understanding why content marketing matters and where to find your audiences, part 2 is all about taking all of that information and putting it to good use. How, you might ask?
Content

How to Write Blog Posts that Rank First on Google’s First Page

Why is it so important to rank on the first page of Google? A study found that sites on the first page of Google’s search results had an average click through rate (CTR) of 32.5%, the second page got 17.6% and the third page received a measly 11.4%.