Our last article focused on how much does branding cost, and now we’re here to help you decide how much YOU should be spending on branding (yes, you!).

Can you hear it? There’s a revolution afoot. Right now, in the boardrooms and strategy sessions of companies around the world, things are changing.

We know it matters. We recognize companies that are amazing at it. We know there’s something magical and intangible about the stories and feelings we associate to our favorite brands. But how the heck do brands like that even get built?

As a start-up, knowing where to focus your time, energy, and perhaps more importantly - your money, when it comes to marketing campaigns is an important, yet complicated step.

We addressed the importance of having a solid and well-tested customer acquisition strategy, but what happens next? Once you’ve built and grown your customer base, your work is far from done – now you need to make sure your current customers continue purchasing your products and services.

It’s spring, but technology startups in the medical field seem to be popping up faster than flowers this year.

In almost every industry, companies are waking up to the fact that consumers are different today than they were just a decade ago.

The financial industry has long been as boring as the dark grey suits bankers have worn: utterly traditional and without any real colour. But Fintech startups are loosening up that stiff, banking uniform, inspiring colour and new style into the sector.

Your brand strategy is everything. But while it does determine your overall success, once you’ve perfected the recipe, your biggest challenge will be keeping up with the demand.