If a tree falls in the forest and there’s no one there to hear it, did it make a sound? Sure, but that’s not really helpful, is it? You need people to hear your rallying cry! That’s where brand awareness comes in.
We addressed the importance of having a solid and well-tested customer acquisition strategy, but what happens next? Once you’ve built and grown your customer base, your work is far from done – now you need to make sure your current customers continue purchasing your products and services.
The one element I see new startups struggle with the most is also the most essential; the almighty PITCH DECK. Creating your pitch deck should be given the same priority as developing your startup, from the way you present it, to the vision you have, to the passion you project.
Why is it so important to rank on the first page of Google? A study found that sites on the first page of Google’s search results had an average click through rate (CTR) of 32.5%, the second page got 17.6% and the third page received a measly 11.4%.