Let’s face it - women in general have consistently felt under serviced in just about every market, yet they account for an incredible portion of annual consumer spending; an astronomical $20 trillion dollars to be exact.

We’ve been talking a lot about Impact these days - it’s something we’re pretty excited about if you haven’t noticed.

We’ve done a whole slew of research into what helps a startup brand stand out, and we’ve noticed a common bit of confusion that keeps popping up: people seems to forget the difference between marketing and branding. Let’s try to rectify that, shall we?

I’ve been part of the Flying Saucer team since the day one, but once we started getting bigger projects, the obvious decision for me was to quit my 9–7 job in Mexico City and travel the world.

We addressed the importance of having a solid and well-tested customer acquisition strategy, but what happens next? Once you’ve built and grown your customer base, your work is far from done – now you need to make sure your current customers continue purchasing your products and services.

Here at Flying Saucer Studios, having a completely remote team is part of our DNA. It’s the thing that’s allowed us to curate our talent, regardless of where it exists on the globe.

Our last article focused on how much does branding cost, and now we’re here to help you decide how much YOU should be spending on branding (yes, you!).

Positioning your band in an aggressive market can be a mammoth task. Here are some top tips on how to absolutely nail it!

Whether you’re an investor, a startup founder, or simply someone who likes being ahead of the curve, it definitely pays to keep your ear to the ground. At Flying Saucer, we work primarily with startups.

We're announcing the winner of the second recipient of the $10,000 Flying Saucer Impact Grant