By now, you’ve probably heard that inbound marketing costs an average of 62% less per lead than outbound marketing. If you’re excited to hop on board and seize these new opportunities for increased ROI, we’re here to make it happen with you.
If a tree falls in the forest and there’s no one there to hear it, did it make a sound? Sure, but that’s not really helpful, is it? You need people to hear your rallying cry! That’s where brand awareness comes in.
We know it matters. We recognize companies that are amazing at it. We know there’s something magical and intangible about the stories and feelings we associate to our favorite brands. But how the heck do brands like that even get built?
Every time I remember the way I used to start web projects a few years ago, it’s difficult not to think about how wrong and out of place I was. My first and last stage was to start creating the UI Design in Photoshop; no user flows, general research or wireframes were created.