The Internet is an amazing thing. It’s opened up collaboration, communication, and connection with just about every corner of the globe. It’s also restructured society and the relationship we have with work in major ways.
It seems easy, doesn’t it? Take your company name, type it up in a funky font, and pay your most artistic niece five dollars to come up with a cool symbol. Easy. Logo done.
As a start-up, knowing where to focus your time, energy, and perhaps more importantly - your money, when it comes to marketing campaigns is an important, yet complicated step.
Every time I remember the way I used to start web projects a few years ago, it’s difficult not to think about how wrong and out of place I was. My first and last stage was to start creating the UI Design in Photoshop; no user flows, general research or wireframes were created.