Every time I remember the way I used to start web projects a few years ago, it’s difficult not to think about how wrong and out of place I was. My first and last stage was to start creating the UI Design in Photoshop; no user flows, general research or wireframes were created.

So. You have your product, you’ve put in the emotional labor to establish your why and the essence of your brand - it’s time to pat yourself on the back, right? Time to finally celebrate and take a rest.

If you’ve been following the blog over the last few months, you know we’ve been on somewhat of an excursion to tackle the pillars of today’s digital marketing.

Brand equity: it’s one of those buzz words you hear thrown around conference tables and over near-empty cups of coffee, but you may very well not know what it really means or why you should want it. What you do know? You should want it.

At Flying Saucer, our mission is to work with businesses who are searching for creative solutions to some of the world’s biggest problems.

The Internet is an amazing thing. It’s opened up collaboration, communication, and connection with just about every corner of the globe. It’s also restructured society and the relationship we have with work in major ways.

If the first few steps of our content exploration were about building a content strategy and creating strategy documentation - the next logical step is to arm you with great ideas.

At Flying Saucer, our mission is to work with businesses who are searching for creative solutions to some of the world’s biggest problems.

In our previous articles on branding, like the Abridged Branding Bible and the 6 Surprising Benefits of Brand Equity – we defined what branding means to us

Let’s face it - women in general have consistently felt under serviced in just about every market, yet they account for an incredible portion of annual consumer spending; an astronomical $20 trillion dollars to be exact.