If a tree falls in the forest and there’s no one there to hear it, did it make a sound? Sure, but that’s not really helpful, is it? You need people to hear your rallying cry! That’s where brand awareness comes in.

Today, we’re keeping things short(ish) and sweet with quick, actionable tips you can put into place today in order to build brand awareness and share your startup’s story.

We’ve talked about how startups can build a content strategy or kick-start a strategy document — so what happens next? You can create all the content you want, but it won’t be useful if you don’t have metrics to measure your own success.

The Internet is an amazing thing. It’s opened up collaboration, communication, and connection with just about every corner of the globe. It’s also restructured society and the relationship we have with work in major ways.

I’ve been part of the Flying Saucer team since the day one, but once we started getting bigger projects, the obvious decision for me was to quit my 9–7 job in Mexico City and travel the world.

We know - we’re branding freaks over here at Flying Saucer and we just can’t get enough.

Why is it so important to rank on the first page of Google? A study found that sites on the first page of Google’s search results had an average click through rate (CTR) of 32.5%, the second page got 17.6% and the third page received a measly 11.4%.

We recently returned from the “best technology conference on the planet,” and boy can we report back that, really, it is the best technology conference on the planet.

Let’s face it - women in general have consistently felt under serviced in just about every market, yet they account for an incredible portion of annual consumer spending; an astronomical $20 trillion dollars to be exact.

This month, we’ve taken a deep dive into all things customer acquisition. We’ve covered all of the basics with our comprehensive guide for startups, we’ve reminded you of important things to keep in mind as you calculate CAC and we’ve helped you transition from acquisition to retention.