If you’re anything like us humble marketing folks, cryptocurrency may be a bit of a mystery to you. You know it’s money, it’s big news, and it’s important, but what is it, and how skeptical do you need to be about it?

Today, we’re keeping things short(ish) and sweet with quick, actionable tips you can put into place today in order to build brand awareness and share your startup’s story.

Faced with a stifled economy and worsening health global health crisis, Clevy moved almost 80% of their team over to a new initiative to combat COVID-19.

We’ve been talking a lot about Impact these days - it’s something we’re pretty excited about if you haven’t noticed.

The financial industry has long been as boring as the dark grey suits bankers have worn: utterly traditional and without any real colour. But Fintech startups are loosening up that stiff, banking uniform, inspiring colour and new style into the sector.

In our previous articles on branding, like the Abridged Branding Bible and the 6 Surprising Benefits of Brand Equity – we defined what branding means to us

Positioning your band in an aggressive market can be a mammoth task. Here are some top tips on how to absolutely nail it!

We’ve spoken and written a lot about customer acquisition and retention over the years.

Here at Flying Saucer, we love natural storytellers - especially ones that are having a huge impact.

We all intellectually know it: corporate branding matters. But between securing financing and the daily business of actually running our startups, we often lose sight of what corporate brand actually entails – and how we can build it.