Your brand strategy is everything. But while it does determine your overall success, once you’ve perfected the recipe, your biggest challenge will be keeping up with the demand.

Whether you’re an investor, a startup founder, or simply someone who likes being ahead of the curve, it definitely pays to keep your ear to the ground. At Flying Saucer, we work primarily with startups.

So. You have your product, you’ve put in the emotional labor to establish your why and the essence of your brand - it’s time to pat yourself on the back, right? Time to finally celebrate and take a rest.

We know it matters. We recognize companies that are amazing at it. We know there’s something magical and intangible about the stories and feelings we associate to our favorite brands. But how the heck do brands like that even get built?

Every time I remember the way I used to start web projects a few years ago, it’s difficult not to think about how wrong and out of place I was. My first and last stage was to start creating the UI Design in Photoshop; no user flows, general research or wireframes were created.

If step 1 was about understanding why content marketing matters and where to find your audiences, part 2 is all about taking all of that information and putting it to good use. How, you might ask?

It’s spring, but technology startups in the medical field seem to be popping up faster than flowers this year.

When you’re contemplating a website redesign, the idea of migrating your existing blog and search engine cred can leave you sweating at inopportune moments.

We know - we’re branding freaks over here at Flying Saucer and we just can’t get enough.

Branding. A term that strikes both fear and passion in the hearts of creatives everywhere – and such exacting work!