Every business needs a website, but how should you go about it? Should you hire a web designer or outsource a web development firm?

Branding. A term that strikes both fear and passion in the hearts of creatives everywhere – and such exacting work!

We’ve talked about how startups can build a content strategy or kick-start a strategy document — so what happens next? You can create all the content you want, but it won’t be useful if you don’t have metrics to measure your own success.

We’ve done a whole slew of research into what helps a startup brand stand out, and we’ve noticed a common bit of confusion that keeps popping up: people seems to forget the difference between marketing and branding. Let’s try to rectify that, shall we?

Boxes are definitely having a moment right now. In fact, a recent study by Google found that 1 in 5 consumers has watched an unboxing video?

There’s no shortage of clichés in the world of content marketing: Content is King. You’ve got to pick the low hanging fruit. If a tree falls and no one is there to hear it...

We all intellectually know it: corporate branding matters. But between securing financing and the daily business of actually running our startups, we often lose sight of what corporate brand actually entails – and how we can build it.

Brand equity: it’s one of those buzz words you hear thrown around conference tables and over near-empty cups of coffee, but you may very well not know what it really means or why you should want it. What you do know? You should want it.

This month, we’ve taken a deep dive into all things customer acquisition. We’ve covered all of the basics with our comprehensive guide for startups, we’ve reminded you of important things to keep in mind as you calculate CAC and we’ve helped you transition from acquisition to retention.

You know how you have that one friend who never leaves the house without putting serious thought into the way they dress?