We’ve done a whole slew of research into what helps a startup brand stand out, and we’ve noticed a common bit of confusion that keeps popping up: people seems to forget the difference between marketing and branding. Let’s try to rectify that, shall we?
We all intellectually know it: corporate branding matters. But between securing financing and the daily business of actually running our startups, we often lose sight of what corporate brand actually entails – and how we can build it.
Your CPU might not be a neural-net processor, like the Terminator, but we’ve got plenty of learning computers, and learning algorithms that are changing the way we do things.
Here at Flying Saucer Studios, having a completely remote team is part of our DNA. It’s the thing that’s allowed us to curate our talent, regardless of where it exists on the globe.
While many companies talk about supporting charities, and some donate a small percentage of their profits, we don’t see many organizations giving a big chunk of their revenue to nonprofits.
It seems easy, doesn’t it? Take your company name, type it up in a funky font, and pay your most artistic niece five dollars to come up with a cool symbol. Easy. Logo done.
Faced with a stifled economy and worsening health global health crisis, Clevy moved almost 80% of their team over to a new initiative to combat COVID-19.