Here at Flying Saucer Studios, having a completely remote team is part of our DNA. It’s the thing that’s allowed us to curate our talent, regardless of where it exists on the globe.
So. You have your product, you’ve put in the emotional labor to establish your why and the essence of your brand - it’s time to pat yourself on the back, right? Time to finally celebrate and take a rest.
Brand equity: it’s one of those buzz words you hear thrown around conference tables and over near-empty cups of coffee, but you may very well not know what it really means or why you should want it. What you do know? You should want it.
As a start-up, knowing where to focus your time, energy, and perhaps more importantly - your money, when it comes to marketing campaigns is an important, yet complicated step.
The financial industry has long been as boring as the dark grey suits bankers have worn: utterly traditional and without any real colour. But Fintech startups are loosening up that stiff, banking uniform, inspiring colour and new style into the sector.
Over the last few weeks, we’ve been exploring all things customer acquisition. We recently published our Friendly Guide to Customer Acquisition along with an article about CAC.