Spotlight

Impact Spotlight - The Nannybag Branding Success Story

We know - we’re branding freaks over here at Flying Saucer and we just can’t get enough.
Branding & Awareness

How Much Should You Spend on Branding?

Our last article focused on how much does branding cost, and now we’re here to help you decide how much YOU should be spending on branding (yes, you!).
Spotlight

Impact Spotlight - How CHRGR Is Changing The Way Brands Interact With Their Audience

Find out how CHRGR can supercharge your swag for your next major event. Gone are the days of tacky pens, and cheap fridge magnets!
Acquisition

100+ CRO Ideas You Need to Steal to Boost Conversion

When you run an eCommerce store, a higher conversion rate translates directly to higher revenue. That means that if one idea can bump up your CRO even a fraction of a percentage point, you’re looking at some serious potential revenue growth.
Content

How to Write Blog Posts that Rank First on Google’s First Page

Why is it so important to rank on the first page of Google? A study found that sites on the first page of Google’s search results had an average click through rate (CTR) of 32.5%, the second page got 17.6% and the third page received a measly 11.4%.
Spotlight

Impact Spotlight - Empowering Women Everywhere

Let’s face it - women in general have consistently felt under serviced in just about every market, yet they account for an incredible portion of annual consumer spending; an astronomical $20 trillion dollars to be exact.
Branding & Awareness

5 Key Differences Between Branding and Marketing

We’ve done a whole slew of research into what helps a startup brand stand out, and we’ve noticed a common bit of confusion that keeps popping up: people seems to forget the difference between marketing and branding. Let’s try to rectify that, shall we?
Recruitment

11 Interview Questions to Hire the Best Front-End Developer Out There

We’ve hired several front-end developers here at Flying Saucer Studio, so we know it can be hard to find the right person.
Spotlight

Impact Spotlight - How Pinkwater Group is Proving to Big Brands That Social Impact is Profitable

Susan Pinkwater has been in the Social Impact game before it even existed. Take a look at how she's proven to big brands that Social Impact is profitable.
Branding & Awareness

The Abridged Branding Bible for Startups

We know it matters. We recognize companies that are amazing at it. We know there’s something magical and intangible about the stories and feelings we associate to our favorite brands. But how the heck do brands like that even get built?