While many companies talk about supporting charities, and some donate a small percentage of their profits, we don’t see many organizations giving a big chunk of their revenue to nonprofits.
You’ve probably noticed the recent chatter around the AI industry. If you haven’t, well, stop reading right now and Google “apocalypse and AI”.
We’ve done a whole slew of research into what helps a startup brand stand out, and we’ve noticed a common bit of confusion that keeps popping up: people seems to forget the difference between marketing and branding. Let’s try to rectify that, shall we?
Why is it so important to rank on the first page of Google? A study found that sites on the first page of Google’s search results had an average click through rate (CTR) of 32.5%, the second page got 17.6% and the third page received a measly 11.4%.
If the first few steps of our content exploration were about building a content strategy and creating strategy documentation - the next logical step is to arm you with great ideas.