When you run an eCommerce store, a higher conversion rate translates directly to higher revenue. That means that if one idea can bump up your CRO even a fraction of a percentage point, you’re looking at some serious potential revenue growth.
You’ve waited patiently since our last article about the Pros and Cons of Insourcing vs Outsourcing your website design, so without further adieu, we’re here to tackle the same concept for your marketing needs.
You’ve made the decision - you need a website and/or your current website isn’t quite doing it for you. Look at you putting on your big person underpants! But how much should you set aside in your budget to build, or revamp one - and which is the right decision for you and your business?
Your brand strategy is everything. But while it does determine your overall success, once you’ve perfected the recipe, your biggest challenge will be keeping up with the demand.
This month, we’ve taken a deep dive into all things customer acquisition. We’ve covered all of the basics with our comprehensive guide for startups, we’ve reminded you of important things to keep in mind as you calculate CAC and we’ve helped you transition from acquisition to retention.
So. You have your product, you’ve put in the emotional labor to establish your why and the essence of your brand - it’s time to pat yourself on the back, right? Time to finally celebrate and take a rest.
Hubspot is a “full stack of software for marketing, sales, and customer service, with a completely free CRM at its core.” - sorry, but no one can tell you that better than they can, so we quoted the masters.