If the first few steps of our content exploration were about building a content strategy and creating strategy documentation - the next logical step is to arm you with great ideas.

At Flying Saucer, our mission is to work with businesses who are searching for creative solutions to some of the world’s biggest problems.

Our last article focused on how much does branding cost, and now we’re here to help you decide how much YOU should be spending on branding (yes, you!).

In almost every industry, companies are waking up to the fact that consumers are different today than they were just a decade ago.

If you’re anything like us humble marketing folks, cryptocurrency may be a bit of a mystery to you. You know it’s money, it’s big news, and it’s important, but what is it, and how skeptical do you need to be about it?

As a start-up, knowing where to focus your time, energy, and perhaps more importantly - your money, when it comes to marketing campaigns is an important, yet complicated step.

We’ve spoken and written a lot about customer acquisition and retention over the years.

Here at Flying Saucer Studios, having a completely remote team is part of our DNA. It’s the thing that’s allowed us to curate our talent, regardless of where it exists on the globe.

With deep dives into Branding and Brand Awareness under our belt, this month, we’re turning our attention to all things customer acquisition.

We all intellectually know it: corporate branding matters. But between securing financing and the daily business of actually running our startups, we often lose sight of what corporate brand actually entails – and how we can build it.