Branding. A term that strikes both fear and passion in the hearts of creatives everywhere – and such exacting work!

I’ve been part of the Flying Saucer team since the day one, but once we started getting bigger projects, the obvious decision for me was to quit my 9–7 job in Mexico City and travel the world.

The financial industry has long been as boring as the dark grey suits bankers have worn: utterly traditional and without any real colour. But Fintech startups are loosening up that stiff, banking uniform, inspiring colour and new style into the sector.

Every time I remember the way I used to start web projects a few years ago, it’s difficult not to think about how wrong and out of place I was. My first and last stage was to start creating the UI Design in Photoshop; no user flows, general research or wireframes were created.

Brand equity: it’s one of those buzz words you hear thrown around conference tables and over near-empty cups of coffee, but you may very well not know what it really means or why you should want it. What you do know? You should want it.

Here you are, you’ve decided you’re going to outsource a couple of aspects of your design, and/or marketing work.

Positioning your band in an aggressive market can be a mammoth task. Here are some top tips on how to absolutely nail it!

With deep dives into Branding and Brand Awareness under our belt, this month, we’re turning our attention to all things customer acquisition.

You’ve waited patiently since our last article about the Pros and Cons of Insourcing vs Outsourcing your website design, so without further adieu, we’re here to tackle the same concept for your marketing needs.

Can you hear it? There’s a revolution afoot. Right now, in the boardrooms and strategy sessions of companies around the world, things are changing.