The financial industry has long been as boring as the dark grey suits bankers have worn: utterly traditional and without any real colour. But Fintech startups are loosening up that stiff, banking uniform, inspiring colour and new style into the sector.
Susan Pinkwater has been in the Social Impact game before it even existed. Take a look at how she's proven to big brands that Social Impact is profitable.
We know it matters. We recognize companies that are amazing at it. We know there’s something magical and intangible about the stories and feelings we associate to our favorite brands. But how the heck do brands like that even get built?
Brand equity: it’s one of those buzz words you hear thrown around conference tables and over near-empty cups of coffee, but you may very well not know what it really means or why you should want it. What you do know? You should want it.