If step 1 was about understanding why content marketing matters and where to find your audiences, part 2 is all about taking all of that information and putting it to good use. How, you might ask?

We are very proud to announce the re-branding of Luos!

This month, we’ve taken a deep dive into all things customer acquisition. We’ve covered all of the basics with our comprehensive guide for startups, we’ve reminded you of important things to keep in mind as you calculate CAC and we’ve helped you transition from acquisition to retention.

In our previous articles on branding, like the Abridged Branding Bible and the 6 Surprising Benefits of Brand Equity – we defined what branding means to us

We are very proud to announce the re-branding of Invenis!

Here you are, you’ve decided you’re going to outsource a couple of aspects of your design, and/or marketing work.

If a tree falls in the forest and there’s no one there to hear it, did it make a sound? Sure, but that’s not really helpful, is it? You need people to hear your rallying cry! That’s where brand awareness comes in.

We all intellectually know it: corporate branding matters. But between securing financing and the daily business of actually running our startups, we often lose sight of what corporate brand actually entails – and how we can build it.

While many companies talk about supporting charities, and some donate a small percentage of their profits, we don’t see many organizations giving a big chunk of their revenue to nonprofits.

Boxes are definitely having a moment right now. In fact, a recent study by Google found that 1 in 5 consumers has watched an unboxing video?