We addressed the importance of having a solid and well-tested customer acquisition strategy, but what happens next? Once you’ve built and grown your customer base, your work is far from done – now you need to make sure your current customers continue purchasing your products and services.
We all intellectually know it: corporate branding matters. But between securing financing and the daily business of actually running our startups, we often lose sight of what corporate brand actually entails – and how we can build it.
Hubspot is a “full stack of software for marketing, sales, and customer service, with a completely free CRM at its core.” - sorry, but no one can tell you that better than they can, so we quoted the masters.