We all intellectually know it: corporate branding matters. But between securing financing and the daily business of actually running our startups, we often lose sight of what corporate brand actually entails – and how we can build it.
What was popular two months ago in website design is old news now. Big business are expected to roll out fresh redesigns every few months, depending on what the newest UX patterns and trends.
We’ve done a whole slew of research into what helps a startup brand stand out, and we’ve noticed a common bit of confusion that keeps popping up: people seems to forget the difference between marketing and branding. Let’s try to rectify that, shall we?
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Today, we’re keeping things short(ish) and sweet with quick, actionable tips you can put into place today in order to build brand awareness and share your startup’s story.