As a start-up, knowing where to focus your time, energy, and perhaps more importantly - your money, when it comes to marketing campaigns is an important, yet complicated step.

Branding. A term that strikes both fear and passion in the hearts of creatives everywhere – and such exacting work!

Sex. It’s a topic that can make many folks uncomfortable, but it’s something that sorely needs to be brought to the forefront.

Let’s face it - women in general have consistently felt under serviced in just about every market, yet they account for an incredible portion of annual consumer spending; an astronomical $20 trillion dollars to be exact.

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Our last article focused on how much does branding cost, and now we’re here to help you decide how much YOU should be spending on branding (yes, you!).

The Internet is an amazing thing. It’s opened up collaboration, communication, and connection with just about every corner of the globe. It’s also restructured society and the relationship we have with work in major ways.

If a tree falls in the forest and there’s no one there to hear it, did it make a sound? Sure, but that’s not really helpful, is it? You need people to hear your rallying cry! That’s where brand awareness comes in.

At Flying Saucer, our mission is to work with businesses who are searching for creative solutions to some of the world’s biggest problems.

Your CPU might not be a neural-net processor, like the Terminator, but we’ve got plenty of learning computers, and learning algorithms that are changing the way we do things.