You’ve made the decision - you need a website and/or your current website isn’t quite doing it for you. Look at you putting on your big person underpants! But how much should you set aside in your budget to build, or revamp one - and which is the right decision for you and your business?
While many companies talk about supporting charities, and some donate a small percentage of their profits, we don’t see many organizations giving a big chunk of their revenue to nonprofits.
If you’ve been following our Positive Impact Series, you’ll know that we’ve been discovering some amazing brands, companies, products, and services that are having some pretty spectacular effects on our world around us.
Over the last few weeks, we’ve been exploring all things customer acquisition. We recently published our Friendly Guide to Customer Acquisition along with an article about CAC.
We addressed the importance of having a solid and well-tested customer acquisition strategy, but what happens next? Once you’ve built and grown your customer base, your work is far from done – now you need to make sure your current customers continue purchasing your products and services.
When you run an eCommerce store, a higher conversion rate translates directly to higher revenue. That means that if one idea can bump up your CRO even a fraction of a percentage point, you’re looking at some serious potential revenue growth.