Acquisition

Customer Acquisition Cost by Industry

Over the last few weeks, we’ve been exploring all things customer acquisition. We recently published our Friendly Guide to Customer Acquisition along with an article about CAC.
Content

10 Steps to Implementing an Effective Inbound Strategy in 90 Days

By now, you’ve probably heard that inbound marketing costs an average of 62% less per lead than outbound marketing. If you’re excited to hop on board and seize these new opportunities for increased ROI, we’re here to make it happen with you.
Acquisition

Borrow These 13 Swipe-Worthy Templates for Your Exit-Intent Pop-Ups

When well programmed and timed, exit-intent pop-ups can be a great way of preventing users from leaving your site without converting, but the copy you use on these pop-ups also matters tremendously.
Impact & Inspiration

We've Been Impacted: The 10 Coolest Startups We Met at Web Summit 2019

We recently returned from the “best technology conference on the planet,” and boy can we report back that, really, it is the best technology conference on the planet.
Remote

What Does Working Remotely Mean in 2020?

Start with a definition of what working remotely means in today's employment market and then learn why it's part of our DNA here at Flying Saucer Studio.
Impact & Inspiration

New AI Startups to Watch in 2019 - How ‘Boring AI’ Will Change Your Life

Your CPU might not be a neural-net processor, like the Terminator, but we’ve got plenty of learning computers, and learning algorithms that are changing the way we do things.
Acquisition

100+ CRO Ideas You Need to Steal to Boost Conversion

When you run an eCommerce store, a higher conversion rate translates directly to higher revenue. That means that if one idea can bump up your CRO even a fraction of a percentage point, you’re looking at some serious potential revenue growth.
Acquisition

3 Simple Ways to Move from Acquisition to Customer Retention

We addressed the importance of having a solid and well-tested customer acquisition strategy, but what happens next? Once you’ve built and grown your customer base, your work is far from done – now you need to make sure your current customers continue purchasing your products and services.
Content

How to Write Blog Posts that Rank First on Google’s First Page

Why is it so important to rank on the first page of Google? A study found that sites on the first page of Google’s search results had an average click through rate (CTR) of 32.5%, the second page got 17.6% and the third page received a measly 11.4%.
Recruitment

Insourcing vs. Outsourcing Marketing: Pros and Cons

You’ve waited patiently since our last article about the Pros and Cons of Insourcing vs Outsourcing your website design, so without further adieu, we’re here to tackle the same concept for your marketing needs.