At Flying Saucer, our mission is to work with businesses who are searching for creative solutions to some of the world’s biggest problems.

I think you all know what it means to be a project manager. I mean, you all do it at some point in your life when planning a trip, a wedding or any other project you might have.

If a tree falls in the forest and there’s no one there to hear it, did it make a sound? Sure, but that’s not really helpful, is it? You need people to hear your rallying cry! That’s where brand awareness comes in.

It seems easy, doesn’t it? Take your company name, type it up in a funky font, and pay your most artistic niece five dollars to come up with a cool symbol. Easy. Logo done.

Can you hear it? There’s a revolution afoot. Right now, in the boardrooms and strategy sessions of companies around the world, things are changing.

What was popular two months ago in website design is old news now. Big business are expected to roll out fresh redesigns every few months, depending on what the newest UX patterns and trends.

Let’s face it - women in general have consistently felt under serviced in just about every market, yet they account for an incredible portion of annual consumer spending; an astronomical $20 trillion dollars to be exact.

Whether you’re in the process of creating your brand or you’re looking to revamp what you have, the process can be both exhilarating and overwhelming

You’ve waited patiently since our last article about the Pros and Cons of Insourcing vs Outsourcing your website design, so without further adieu, we’re here to tackle the same concept for your marketing needs.

Brand equity: it’s one of those buzz words you hear thrown around conference tables and over near-empty cups of coffee, but you may very well not know what it really means or why you should want it. What you do know? You should want it.