Our last article focused on how much does branding cost, and now we’re here to help you decide how much YOU should be spending on branding (yes, you!).

As a start-up, knowing where to focus your time, energy, and perhaps more importantly - your money, when it comes to marketing campaigns is an important, yet complicated step.

Let’s start with the bad news. Even though we at Flying Saucer are trying our hardest to reduce our environmental impact, we can’t avoid harming the environment at all, at least for the near future. Too much of daily life and business damages the environment in some way. We’re working to minimize environmental harm, but getting to zero may never happen.

Your CPU might not be a neural-net processor, like the Terminator, but we’ve got plenty of learning computers, and learning algorithms that are changing the way we do things.

In 2019, the Secretariat of Public Security declared there had been 976 femicides in the country.

This month, we’ve taken a deep dive into all things customer acquisition. We’ve covered all of the basics with our comprehensive guide for startups, we’ve reminded you of important things to keep in mind as you calculate CAC and we’ve helped you transition from acquisition to retention.

This week, as companies big and small have told employees to stay home, we sent an email to our clients, partners, and friends telling them something different.

At Flying Saucer, our mission is to work with businesses who are searching for creative solutions to some of the world’s biggest problems.

You’ve probably noticed the recent chatter around the AI industry. If you haven’t, well, stop reading right now and Google “apocalypse and AI”.

We’ve been talking a lot about Impact these days - it’s something we’re pretty excited about if you haven’t noticed.